terminology

Media Terminology

Typography- Font
A Masthead- The title used by known typography to make the readers become familiar with what magazine they are reading.
Main image: Typically showing the person or object directly associated with the main feature/article.
Selling line/strapline: Seen as an introductory headline below the masthead describing the magazine.
Pug: 'The ears of the magazine' can either be at the top left or/and right-hand corner on the front cover. the picture of the paper, the logo or a promotion are positioned there or even a freebie is placed there to catch the readers eye.
Tag: The word or phrase is used to engage a readers interest in a story by categorising it.
Cover lines- The essential articles inside the magazine are stated through sell lines, these are regularly seen at the right-hand side at the corner.
Top and bottom strip: These are the strips below and above the magazine that give further into what may be included in the magazine. Mostly being the interesting parts of the magazine.

Print Terminology

Bleed -
Bleed is a term used in media to refer to the printing that goes past the edge of the sheet before trimming. The bleed is the part of a document that enables the printer to have some space to move the paper. Any design that may be included on a document can go within the bleed area.

 

 

Gutter-



The gutter is the blank space on the inside of page margins where a publication is bound or folded, or in other words the space between columns of the printed text.

Pull quote-
This is the line or phrase, in a larger or display typeface, that runs at the top of a page or in a mid-column box to draw attention to the text of the article or story. A pull quote can also be referred to as a 'lift-out quote'.

 

Straplines-

Also referred to as 'slogans' and 'tag-lines', straplines are short and catchy subheadings, this is often used to grasp the audience's attention and promote the advert or magazine.